Are you moving ahead? Or falling behind?

In today’s business climate, you’re either moving ahead. Or falling behind. Nothing stays the same.

Over the years, we’ve seen many instances of major product improvements trumpeted with memorable marketing descriptors. Remember Lite Beer from Miller? When it was introduced in 1975, Lite was a seldom-used term. Now, everything and anything is Lite. A small pickup truck is an F-150 lite.

Or what about “Supersized.” When introduced, it meant giant. Bigger than big. Now, you can have a supersize headache. Supersize has lost its panache. Same with product descriptors such as “low fat,” “diet,” “turbo,” Wifi,” “PC computer.”

At one time they were breakthrough technological developments. And were greeted with an explosion of excitement. Now, those iconic products and their product slogans have just become white noise. Time marches on. We move ahead. Or fall behind.

Change is the only certainty

A  Survey of CEOs  at the recent Davos 2023 economic conference stated that “Nearly 40% of CEOs surveyed didn’t believe their organizations will be economically viable in 10 years if they do not transform.”

In today’s industrial marketplace, changes occur faster than ever before. “Wow” becomes “ho-hum” in the blink of an eye. Constant change is essential to success.

Deep space to the deep blue sea

We are now seeing a different approach as new Product Directions are developed. The new products being designed are more flexible, capable of a broader range, and are even able to perform in hostile environments.

New product designs must work in extreme cold climates like the Antarctic and the extreme heat of the deserts. They must perform in deep space and deep under the oceans. New products must also meet increased strength requirements, sometimes necessitating new materials and approaches. Yesterday’s solutions won’t solve today’s problems.

Change for the better

Protomatic is at the forefront of making prototype components that can take the next generation of products to a higher level of performance in all environments. Protomatic has the experience and insight for manufacturability and increased capability that can help you bring your products to market. Whatever the product may be, every component we provide will be designed and manufactured with life-saving precision.

Download How to Get Your Idea turned into a Prototype

About the author: Doug Wetzel is Vice President and General Manager of Protomatic. Protomatic is a CNC precision machining shop specializing in prototype and short-run production components for the medical, aerospace and other technical industries. Because of the critical nature of the parts they design and manufacture, the emphasis is always on Life-Saving Precision.